Everton Football Club has officially announced the name of its new state-of-the-art stadium at Bramley-Moore Dock — the Hill Dickinson Stadium. The naming follows a landmark partnership with Hill Dickinson, a prestigious commercial law firm founded in Liverpool in 1910. The club is set to leave behind its iconic home of 132 years, Goodison Park, at the end of the current season.
Goodison Park, known for its rich history and passionate fan base, has hosted more top-flight English football games than any other stadium in the country. Sunday’s match against Southampton will mark the end of an era as the Toffees bid farewell to their storied home. The relocation to the modern Hill Dickinson Stadium is seen as a strategic leap into a new chapter, with the club aiming to bolster its commercial growth and global reach.
A Lucrative Naming Rights Deal with Local Roots
The long-term agreement with Hill Dickinson marks one of the largest stadium naming rights deals in European football. The deal is not only financially significant but also symbolic, uniting two longstanding Liverpool institutions with shared histories and ambitions.
Everton CEO Angus Kinnear hailed the partnership, calling it “a bold and strategic step forward.” He emphasized that the collaboration with Hill Dickinson represents more than mere branding. “It’s a shared commitment to progress, excellence, and the regeneration of our city,” he said. The new stadium name will serve as a beacon of Everton’s ambition and an emblem of its values, Kinnear added.
Shared Vision for Liverpool’s Future
Craig Scott, Chief Executive Officer of Hill Dickinson, echoed the enthusiasm, describing the opportunity as “once-in-a-generation.” He expressed deep pride in the law firm’s Liverpool roots and underlined the importance of contributing to a landmark project that symbolizes the city’s transformation.
“This partnership is about legacy, ambition, and the power of two globally recognized organisations coming together to make a difference,” Scott said. He noted that the stadium project not only reshapes Everton’s future but also adds momentum to the revitalization of Liverpool’s historic waterfront, one of Europe’s most ambitious urban developments.
A Community-Driven Legacy Beyond Matchdays
In its official statement, Everton emphasized the shared values of both organizations — including a strong commitment to community development, international excellence, and social impact. The club confirmed that the naming rights deal would foster collaboration between Hill Dickinson and Everton in the Community, the club’s award-winning charitable arm.
Hill Dickinson will also work through its own philanthropic arm, the Hill Dickinson Foundation, to help expand the reach of charitable initiatives across Merseyside. The partnership is expected to yield long-term benefits for the local community, well beyond the 90 minutes of football on matchdays.
Looking Ahead: A New Era in a World-Class Venue, Hill Dickinson Stadium
The Hill Dickinson Stadium is scheduled to officially open its doors in August, just in time for the start of the 2025/26 Premier League season. The ground, located in Liverpool’s docklands, is set to be one of the most advanced stadiums in Europe, featuring cutting-edge design, fan-focused facilities, and sustainable infrastructure.
As Everton prepares to step into a bold new era, the Hill Dickinson Stadium stands as a powerful symbol of transformation, ambition, and unity. It reflects the club’s determination to secure its future both on and off the pitch, while remaining deeply rooted in the heart and heritage of Liverpool.
