Atlético Madrid have officially announced the extension of their long-standing partnership with global sportswear giant Nike, pushing their agreement through to the year 2035. The announcement, made on Thursday, solidifies a relationship that began in 2001 and will now span at least 34 years.
In a statement published on the club’s website, Atlético Madrid hailed the renewal as a significant step forward, emphasizing that Nike has been a constant presence through some of the club’s most successful years. “Nike has followed us throughout our stunning growth in recent years, during which time we’ve won 16 titles,” the club said, citing major accomplishments such as two LaLiga titles in the men’s category, three league wins for the women’s team, and six European trophies.
Financial Boost for Atletico Madrid: Almost Double the Previous Contract
While the official financial terms were not disclosed in the club’s statement, sources within Atlético Madrid confirmed to Opitanglobamedia football that the club will receive €28 million ($31 million) annually under the new deal—almost double the €15 million ($16.7 million) they previously earned.
This considerable increase places Atlético Madrid among the top-tier Nike-sponsored clubs in Europe. According to a source who spoke with opitanglobamedia football, Atlético Madrid now ranks third in Nike’s European football portfolio, trailing only Paris Saint-Germain and Barcelona. This jump reflects the club’s increasing global stature and commercial viability.
Looking Ahead: 25th Anniversary Celebrations Planned
As part of the extended partnership, both Atlético Madrid and Nike are reportedly preparing something “special” to commemorate the 25th anniversary of their collaboration, which will be marked in the 2025-26 season. Although specific details were not revealed, the club hinted at the possibility of exclusive kit designs and celebratory campaigns.
The upcoming year also holds significant promise for the club with participation in the expanded FIFA Club World Cup in the United States. “We’re looking to the future with that same spirit and ambition,” the club said, expressing hopes that the renewal with Nike would coincide with a new era of competitive and commercial growth.
Nike Keeps Quiet, Atlético Madrid Stays Ambitious
Nike, while confirming the extension on their end, chose not to comment further on the specifics of the contract when approached by opitanglobamedia football. However, the continuation of their commitment to Atlético Madrid signals a strong belief in the club’s marketability and competitive trajectory.
Atlético Madrid, on their part, framed the renewal as part of a broader strategy to secure key commercial partnerships that will sustain their ambitions on and off the pitch. The club also recently signed a sponsorship deal with Red Bull earlier this year, set to run until June 2027. These moves are indicative of a calculated effort to strengthen financial footing and global appeal.
A Relationship Built on Growth and Success
Since joining forces in 2001, Nike and Atlético Madrid have seen a remarkable evolution, both on the sporting and commercial fronts. The club’s rise from domestic contender to European heavyweight has been accompanied by Nike’s innovation in kit design and global branding support.
With the new deal in place, the partnership is now poised to extend beyond three decades, making it one of the longest kit collaborations in European football. As the club prepares for upcoming challenges and milestones, fans can expect the Nike swoosh to remain a permanent fixture on the Rojiblancos’ iconic red and white stripes.
